Privacy Policy

Privacy Notice

This Privacy Notice explains what personal data and other information we collect (Emma Davies; Is It Time To Play?; “we”, “our”, “us”), as part of our activities, and how we use or process that information.

We are committed to complying with data protection laws such as the Data Protection Act 2018 (DPA), the EU and the UK General Data Protection Regulations (GDPR) and other applicable laws worldwide. These are referred to in this Privacy Notice as the “data protection legislation”.

Data protection legislation give you various rights regarding the way in which we store and use your information. We tell you more about this below.

About us

Is It Time To Play? provides play based learning resource packs for educators and parents of children, specialising in Early Years and Key Stage 1. Sales are through an online platform on the Is It Time To Play? website –  We are responsible for deciding what we do with your information and how we process it; this makes us the Data Controller.

Please note that our products and services are aimed at organisations and adults. We do not deliberately or knowingly collect information relating to children and young people under the age of 18.

We are registered with the UK regulator, the Information Commissioner’s Office (ICO), registration number: ZB365791

Get in touch

If you want to know more about what we do with your personal information, or if you want to ask a question, then just drop us a line on

This Notice may change at any time so please review it from time to time.

Is It Time To Play?, February 2023

To make it easier for you to review those parts of the Privacy Notice which apply to you, we have divided up the document into sections.

  1. General – for everyone
  2. For our customers
  3. For users of our website
  4. Legal bases for using personal data
  1. 1.     General – for everyone

Laws apply to using personal information and everyone has rights regarding how their personal information is handled. We have published this Notice to tell you:

  • Your rights as an individual
  • What information we collect about you
  • How we store your personal information
  • What we use your personal information for
  • Who (if anyone) we may pass it on to and how they use it

Words and Abbreviations

In this Privacy Notice, when we use the following words or abbreviations, this is what they mean:

Word or abbreviationMeaning
CustomerAn individual who buys goods or services from the company or someone who signs up for services such as a newsletter
EEAEuropean Economic Area – countries in Europe plus Iceland, Lichtenstein, and Norway
Personal data or personal informationInformation from which you can be identified. Examples of Personal Data include (but are not limited to) first and last name, physical address, email address, phone number, and other contact information.
Visitor / website userAn individual visiting our website; they may, or may not be a customer

Your rights under data protection legislation

We will ensure that you can exercise your rights under data protection legislation. Depending in which country you reside, you may have the following rights:

  • Right to information – under this right we must provide information to you and demonstrate that we collect and process your personal data fairly. We do this through this Privacy Notice.
  • Right to access –the right to confirmation that your data is being processed; access to your personal data; and other additional information.
  • Right to rectification – the right to have information about you corrected and / or to challenge us if you think the information we hold is incorrect
  • Right to erasure (also known as the right to be forgotten) – the right to have personal data erased from our systems in specific circumstances
  • Right to restrict processing – the right, under certain circumstances, to stop us from conducting specific processing of your data
  • Right to data portability – you can request a copy of the information you have provided to us in a useful electronic format that another organisation could use
  • Right to object – the right to object to us processing your data if we cannot demonstrate legitimate grounds for that processing
  • Right to notification – where required, we will notify any third parties that process our data if you exercise your rights to rectify, restrict or erase your data

Should you wish to exercise any of your rights, please contact us on

We try to ensure that the data we collect about you is accurate, complete, and up to date.

How long we keep your information

We only keep your information for as long as we need it or as long as we have to keep it for legal reasons. This is generally for six years in line with the UK Limitation Act 1980. If you have a specific query regarding how long we retain your information please contact us using the details above.


Where we have requested consent for processing your information (for marketing for example), you have the right to withdraw that consent at any time by contacting us using the details above. You may unsubscribe from marketing emails you receive by following the instructions given at the bottom of the email. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to this, nor will it affect the processing of your information where we rely on lawful processing grounds other than consent.


If you are dissatisfied with the way we have handled your personal data you should contact us using the details below so that we can investigate. Following our response to you, individuals in the UK, the EEA, Switzerland, and the United Arab Emirates (UAE) also have the right to complain to a data protection authority. For more information, please contact your local data protection authority (DPA); the contact details for European DPAs can be found here, the Swiss DPA can be found here, UK DPA can be found here, and the UAE DPA can be found here.

2. For our customers

Information we collect from you

  • Your name and contact details to deliver our products
  • Your name and contact details for marketing with your permission. We use Mailchimp to manage our marketing and newsletter activity. You can see their privacy notice on their website
  • When you buy our products, you are directed to our payment service PayPal. We do not hold information such as payment card details, these are processed by our payment provider. You can see their privacy notice on their website We will hold details of your purchase for fulfilment and planning purposes.
  • If you subscribe to our Reading Magic, or other subscription services, your subscription will be managed through Easy Digital Downloads. You can see their privacy notice on their website

Additionally, we may collect

  • Your name and contact details for customer satisfaction surveys and service information
  • Your name, photo, video or story for marketing materials, advertising or press releases or use by the media (with your consent)
  • Any information about complaints about our service or other individuals, or incidents
  • Your comments about services from us or our suppliers

Where we store your personal information

We are committed to holding your personal information securely. This means only those of our colleagues and contractors that need to see it have access. We do not sell or otherwise provide your details to third parties for their marketing purposes.

If we can store your personal information digitally, we will, however there may be cases where we have paper copies instead, or as well. Where paper copies are used, they are stored securely when out of use, e.g. in locked cupboards or drawers.

Our information is generally processed in the European Economic Area or in the United Kingdom. Our processors or sub-processors may process information in other countries. Where this happens, we will ensure that the processor is compliant with the data protection legislation including any transfer agreements that incorporate appropriate additional protections such as approved model clauses where necessary.

How we use your personal information

Who else we may share your information with

Normally, only we will be able to access your personal information. However there may be times when we disclose your details to others, as follows:

We will not share your personal information with anyone who claims to represent you unless we are satisfied that you have appointed them, or they act in some recognised official capacity.

Social media

We may get your information from social media, whether on our own accounts or elsewhere. Where you use our website or social media you grant us an irrevocable, royalty-free, non-exclusive licence, and give us your consent, to copy, use and reproduce any of your contributions for any purpose.

Where a contribution to anysocial media (whether on our own accounts or elsewhere) constitutes a breach of our terms and conditions, agreements, or laws that apply, we may take the following actions:

  • Start legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach.
  • Report you and disclose such information to law enforcement authorities in any jurisdiction as we reasonably feel is necessary.

The responses described in this Privacy Notice are not limited, and we may take any other action we reasonably deem appropriate and we are not obliged to take any action.

3. For users of our website


Is It Time To Play? website and content uses cookies – small text files stored on your computer or in your browser. These cookies help us monitor how visitors use our site and allow you to have a great experience.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. This is an essential cookie.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

All non-essential cookies are switched off by default. You can change cookie settings when you first visit the website (in the pop up box) and by following the Cookies link on our web pages. You can find out more about managing cookies at

Other information we collect from you

We collect information about you from the website when you register with us or place an order for products or services. We also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions.

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

How we use your personal information

  • As above, and generally for providing our services for you including access to the website
  • Keeping in touch with our customers, understanding your needs and preferences, and inviting you to events for example. If you have consented to receive marketing, you may opt out later. You have a right at any time to stop us from contacting you for marketing purposes.
  • Telling you about changes to our services
  • Prevention, detection and prosecution of crime
  • Quality management
  • Informing our staff, contractors or others (as appropriate) about incidents (for example, anti-social behaviour), for their protection
  • Other purposes. We may anonymise your information so that it cannot be linked to you. In that case we may use the data for any purpose

Who else we may share your information with

Normally, only we will be able to access your personal information. However there may be times when we disclose your details to others, as follows:

  • Our suppliers who enable us to provide our services to you, or who provide services on our behalf:
  • IT providers who own, manage, or maintain the computers, phones, website or systems we use
  • Companies that assist us in printing and mailing out our letters, leaflets, newsletters and other marketing
  • Our professional advisors (e.g. accountants, solicitors)
  • Others who may request information from us for their own purposes:
  • For crime prevention or detection, risk assessment, resolution of complaints or other issues (e.g. Police)

Other websites

Our website contains links to other websites. This privacy policy only applies to the Is It Time To Play? website so when you link to other websites you should read their own privacy policies. We are not responsible for the content or operation of other websites.

4. Legal basis for processing personal information (if you’re from the UK or EEA)

If you are from the UK or the European Economic Area, our legal bases for collecting and using the information described above are as follows:

Legitimate Interests: We will collect and process personal information where the processing is in our legitimate interests and not overridden by your data-protection interests or fundamental rights and freedoms. Legitimate interests include direct marketing activities.

Performance of a Contract: We will collect and process personal information to perform a contract with you, such as when you purchase a product from us.

Consent: Where we have asked for, and received, your consent to processing. You may withdraw your consent at any time.